Privacy Policy

Last Updated: July 15, 2026

Nii HAi Ltd
Registered office: 47 Martello St, London, E8 3PE
Warehouse & fulfilment: 12 Bailey Road, Trafford Park, Manchester, M17 1SA

We are the data controller responsible for your personal information under applicable data protection laws, including the UK GDPR and, where applicable, the EU GDPR.

Information We Collect

We collect and process the following types of personal information:

Personal & Account Information

•  Name, email address, phone number, billing and shipping addresses
•  Account login details (if you create an account or wishlist)

Payment Information

• Processed securely by third-party providers (Stripe, PayPal, Klarna, Clearpay)
• We do not store or have access to your full payment card details

Order & Transaction Data

• Details of the products you purchase and order history

Returns & Customer Service Data

• Information provided when registering a return or exchange (including via our returns portal, Rever)
• Correspondence with our customer service team

Technical & Usage Data

• IP address, device type, browser type, time zone, and site interactions
• Collected automatically through cookies, analytics, and similar technologies

Marketing & Communication Data

• Your preferences for receiving marketing and notifications from us
• Information provided when entering giveaways, surveys, or signing up for emails

How We Use Your Data

We use your personal data to:

• Process and fulfil your orders, returns, and exchanges
• Manage your account and wishlist
• Communicate with you about your orders and updates
• Send marketing emails and promotions (only if you've subscribed)
• Improve our website, services, and customer experience
• Detect and prevent fraud or misuse
• Comply with legal obligations (e.g., tax and accounting requirements)

Legal Basis for Processing

We process your data under the following legal bases:

• Contractual necessity: to process and deliver your orders, returns, and exchanges
• Consent: when you sign up for marketing communications
  
• Legal obligation: for recordkeeping and compliance purposes
•  Legitimate interests: to analyse performance, improve services, and prevent fraud

Who We Share Your Data With

We only share your personal information with trusted third parties that help us run our business, such as:

• Payment processors: Stripe, PayPal, Klarna, Clearpay
•  Fulfilment & shipping partners: MSL UK Ltd, Royal Mail, DHL, UPS, FedEx, DPD, Evri, Parcelforce
•  Returns management: Rever (itsrever.com), our returns and exchanges portal
•  Marketing & analytics platforms: Klaviyo, Meta Ads, TikTok Ads, Google Ads, Pinterest, Google Analytics, Shopify analytics
•  IT & website providers: Shopify and approved third-party Shopify apps

We never sell your personal data. All third parties are required to handle your information securely and only for the purposes we specify.

Cookies

We use cookies and similar technologies to improve your browsing experience. Cookies help us:

•  Remember your preferences and items in your basket
• Keep you signed in
• Analyse website traffic and performance
• Deliver relevant ads

You can manage or disable cookies at any time through your browser settings. Our website also uses a cookie consent banner allowing you to choose your preferences.

Marketing Communications

If you subscribe to our newsletter or consent to marketing, we may send you updates about new collections, offers, and events via Klaviyo. You can unsubscribe anytime by clicking the link in our emails or by contacting us.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including:

• Order and transaction data (kept as required by tax and accounting laws)
• Account data (until your account is deleted or inactive for a long period)
• Marketing data (until you unsubscribe or withdraw consent)

Data Security

We implement appropriate technical and organisational measures to protect your data from loss, misuse, unauthorised access, alteration, or disclosure. All transactions are encrypted via SSL (Secure Socket Layer) technology.

Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
• Withdraw consent for marketing
• Request data portability
• Object to processing based on legitimate interests
• Lodge a complaint with your local data protection authority — in the UK, this is the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us.

International Data Transfers

As we operate globally, some partners may process data outside the UK/EU (e.g., in the US). In such cases, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your information.

Changes to This Policy

We may update this Privacy Policy from time to time. All updates will be posted on this page with an updated "Last Updated" date. Please review it regularly.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at help@niihai.co.uk.

Nii HAi Ltd
47 Martello St, London, E8 3PE